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Retailer Spotlight: Belmont Army

In this weeks Retailer Spotlight we interview David Yoo, owner of Belmont Army and got his take on the industry and what inspires him. Check back on the 15th and 30th of every month to see who we spotlight next.

Photo Shoot 

David Yoo
Date/Year Opened:
Number of storefronts:
855 W Belmont Ave, Chicago, IL 60657
What differentiates your shop from the rest? 
We offer a five-floor retail experience (men’s and women’s apparel / skate shop / footwear / army surplus and workwear / vintage and thrift) that is unique to the world.   
What is your favorite Rastaclat style? 
That’s like picking a favorite child. 
If you could have dinner with 3 people, past or present, who would it be? 
Gautama Buddha / Marcel Duchamp / Sasha Grey
What is your favorite cereal? 
Cap’n Crunch
Who inspires you? 
My pops
What does your dream outfit grid consist of? 
Berluti bespoke chelsea boots / Audemars Piguet Royal Oak watch / Richard James bespoke suit / Ghurka Garrison bag / Public School shirt / Thom Browne coat / Rastaclat bracelet
Best and worst trends of the moment?    
Best: Revival of 90s streetwear / Worst: Revival of 90s streetwear
How do you define success and how do you measure it? 
I define success as happiness.  I define happiness as doing what you love and spending time with the people you love and having the means to do both.
If you had to listen to one song for the rest of your life, what would it be? 
The Cure’s Pictures of You.
What are the last 3 (non-porn) websites you visited? 
What influences your style? 
The weather.
Last words? 
I spent 90% of my money on women, booze, and drugs.  The rest I wasted.  (Paraphrasing George Best)
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