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We Are Blood World Premier by Green Label

Today at SXSW Mountain Dew Green Label showcased the world premier of the highly anticipated Ty Evans film, “We Are Blood”. Skateboarding has always been the bridge that connects people from all walks of life, and this film is dedicated to showing that to the world on a large scale.

Ty Evans and Paul Rodriguez were both in attendance, and they held a brief Q&A to give an inside into the vision of the project. With things like homemade Mountain Dew ice cream, a virtual backcountry snowboarding experience, and free tacos it made for a really rad event. The collaborative Rastaclat bracelet and bucket hat were thrown in the goody bags, and given to everyone in attendance. Peep the photos below, and make sure to check out the trailer above.

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