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SPOTLIGHT ON: KEEP A BREAST FOUNDATION
AS YOU MAY KNOW, OCTOBER IS BREAST CANCER AWARENESS MONTH AND WE’RE SPOTLIGHTING THE KEEP A BREAST FOUNDATION, WHOSE MISSION IS TO EMPOWER YOUNG PEOPLE AROUND THE WORLD WITH BREAST HEALTH EDUCATION AND SUPPORT. THE IDEA WAS SPARKED WHEN FOUNDER, SHANEY JO DARDEN’S FRIEND WAS DIAGNOSED WITH BREAST CANCER. A DESIGNER IN SKATEBOARD CULTURE, SHANEY CREATED BREAST CASTS TO CAPTURE AND COMMUNICATE THE CHALLENGES OF BREAST CANCER IN ORDER TO SHOW HER SUPPORT AND RAISE MONEY FOR HER FRIEND.
NOW, 20 YEARS LATER, THE FOUNDATION IS STILL GOING STRONG RAISING MONEY AND AWARENESS WITHIN THE COMMUNITY. THEY RECENTLY LAUNCHED AN APP DESIGNED TO TEACH WOMEN HOW TO DO A SELF CHECK, SET REMINDERS AND CONNECT WITH A DOCTOR IF NECESSARY.
WE BELIEVE SO STRONGLY IN THEIR MISSION, THAT WE DESIGNED AN ENTIRE COLLECTION OF KEEP A BREAST BRACELETS. IN FACT, RASTACLAT IN PARTNERSHIP WITH THE SEEK THE POSITIVE FOUNDATION, HAS PLEDGED TO DONATE A PORTION OF ALL PROCEEDS TO THE KEEP A BREAST FOUNDATION.
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