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2021 YEAR IN REVIEW
From finding your favorite styles to inspiring the world to seek the positive, we’ve accomplished a lot together this year. Let’s take a look back at some of the best moments of 2021.
LAUNCHESLet’s just start with the biggest launch of all… apparel! After a decade of being your go-to accessory brand, this year we launched a collection of unisex tees, hats, stickers and pins. Designed to bring more positivity into your lives, these styles all have our signature positivity messages on them. Think tees with the phrase ‘Do Good For Yourself and Others’, hoodies with ‘Seek the Positive’ and hats embroidered with ‘Create Change’.
As for our bracelets, our zodiac styles continue to be a star in your eyes and the Clats & Kicks collection, inspired by iconic sneakers, is a go-to collector’s piece that you can’t get enough of. The I LOVE U bracelet was your favorite way to show that special someone how much you care and our SEEK THE POSITIVE styles continue to act as your daily reminder to do just that.
GIVEBACKS‘Seek the positive’ is not only our brand mission; it’s woven throughout everything that we do, from our designs to the multiple givebacks and charitable donations we make throughout the year. In fact, we celebrated the one-year anniversary of our non-profit organization, the Seek The Positive Foundation, this year!
KEEP A BREAST FOUNDATIONOctober is Breast Cancer Prevention month, and the first initiative of the Seek the Positive Foundation was to continue our partnership with the Keep a Breast Foundation. The Foundation strives to take action for prevention and empower and educate people across the world about breast cancer.
We designed a collection revolving around the colors pink and white and donated $1 for every bracelet sold to the Keep a Breast Foundation. In the past 5 years, we’ve donated $100,000 to Keep a Breast and look forward to partnering with them in the years to come.
SCHOOL ON WHEELSSchool on Wheels is an organization that provides educational opportunities for children experiencing hardships. Their services range from virtual tutoring, mentoring assistance in entering school and providing necessary school supplies. As a company, we banded together and filled backpacks full of essential school supplies along with notecards with words of encouragement and inspiration for their teen group.
DIVERSIFY OUR NARRATIVEThis student-led organization’s mission is to promote anti-racism and encourage a productive dialogue on race and identity among our student bodies through the inclusion of racially diverse, anti-racist texts in American schools. To help further this along, the organization created a petition within each state to address these issues with local school boards and administration to change resources and curriculum. Together with the Seek the Positive Foundation, we helped them reach 100,000 signatures on their petition.
IT GETS BETTERWe believe strongly in equality for all, regardless of race, gender, socioeconomic status, disability or identity. That’s why during the month of June, Rastaclat in partnership with the Seek The Positive Foundation, donated $1 from each bracelet sold in our PRIDE Collection to the It Gets Better Project.
The It Gets Better Project is a non-profit organization whose mission is to uplift, empower and connect LGBTQ+ youth around the world. They inspire people to share their stories and remind the next generation of LGBTQ+ youth that hope is out there, and it will get better.
SKILLSHARE1% of net proceeds from all Rastaclat sales are donated to The Seek The Positive Foundation, so in turn we’re able to give back to you, our community. The Foundation’s mission is to inspire, educate and unite humankind, which is why we partnered with Skillshare, an online learning community, to give away 60 free annual scholarships throughout the year.
We look forward to many more partnerships in the future and hope to get you, our Clatlifers, involved along the way!