Rastaclat founder Daniel Kasidi will custom make (by hand) two bracelets from Michel’s game worn laces: one to be given to Michel to commemorate this remarkable experience and the other will be auctioned off with the proceeds going towards the Los Angeles Boys & Girls Club.
“I am excited to partner with Rastaclat and give back to the Los Angeles community in a cool and creative way,” said Sony Michel. “It is incredible that Rastaclat changes something as simple as my football cleat laces into a work of art. I am looking forward to a great partnership with the company.”
Originally founded as a symbol of positivity, Rastaclat has built premium bracelets, accessories and clothing that inspire others to seek the positive. In fact, Rastaclat donates 1% of all net proceeds to the Seek the Positive Foundation, whose mission is to inspire, educate and unite humankind.
“Everything that we do at Rastaclat, whether it is a partnership or a product, is founded on a positive action of giving back to the community,” said Daniel Kasidi, CEO of Rastaclat. “This partnership with Sony Michel is a great example of what our company is all about as well as what we strive to do more of in the future.”
The Los Angeles Boys & Girls Club was the charity picked by both Michel and Rastaclat, based on Rastaclat and their Seek the Positive Foundation’s long-standing relationship and the Los Angeles Rams football team and its commitment to serving the youth of greater Los Angeles.
The Seek the Positive Foundation is dedicated to impacting humankind through service, charitable grants and awareness to causes focused on equality and personal development. Click here to learn more about the Seek the Positive Foundation.